HKUST Partners with Facebook to Empower Next Generation of Digital Talents


The Hong Kong University of Science and Technology (HKUST) is joining the “Level Up Digital Talent Program” launched by Facebook today as the lead partner to nurture future digital talents.  Utilizing Facebook’s Blueprint digital marketing materials, HKUST has helped develop a curriculum to equip not just its own students, but those from other partnering universities with digital marketing skills that would help the younger generation thrive in the new digital era.

king and george
Prof. King CHOW, Acting Dean of Students at HKUST (Right) and Mr. George CHEN, Director of Public Policy for Greater China, Mongolia, and Central Asia at Facebook kick-start the “Level Up Digital Talent Program” at the launching ceremony.

As a pioneer in entrepreneurship education, HKUST has seen an increasing need in bridging the skill gap among the younger generation in harnessing social media as a digital marketing tool.  So in this new semester, the University has launched ENTR1001 – a credit-bearing entrepreneurship course offered by the HKUST’s Division of Integrative Systems and Design for students at HKUST as well as those from Lingnan University, and the Singapore University of Technology and Design.  Students from the three universities will work in teams to put marketing theories into practice, much like the future of work.

To further extend the reach and impact, HKUST’s Entrepreneurship Education Team and Facebook also co-developed a set of digital marketing modules and workshops for university students from HKUST, the Chinese University of Hong Kong, City University of Hong Kong, Lingnan University, the University of Hong Kong and Hong Kong Polytechnic University. Live training sessions will be provided by Facebook Blueprint trainers and HKUST teaching staff, where students can develop their Facebook, Instagram, and Messenger skills, and equip themselves for the digital marketing field.

Prof. King CHOW (Fifth Left), Mr. George CHEN (Fourth Left), and HKUST’s program-in-charge Prof. Erwin HUANG (Third Left), also Associate Director of the Technology Leadership and Entrepreneurship Program at HKUST’s Division of Integrative Systems and Design, with other program collaborators.

Students who successfully complete the ENTR 1001 course or the workshop will receive free vouchers from Facebook, which they can use for taking Facebook’s examinations.  Those who pass will gain certifications that would allow them to join the Facebook Certification Career Network, where they will be able to share profiles and credentials directly with major employers like BBDO, dentsu, GroupM, Havas Media, Johnson & Johnson Consumer Health, Reprise Digital, Vayner Media, Facebook and others.

Other interested parties are also welcomed to attend the workshop but they would have to take the examination at their own costs.  

“The future our students face is dynamic and filled with wicked challenges that need to be addressed by transdisciplinary and innovative solutions,” said Prof. King CHOW, Acting Dean of Students at HKUST.  “At HKUST, we believe everyone should be entrepreneurial – curious about the world, driven, collaborative and risk-embracing. These are key qualities of future talents.  We are delighted to join hands with Facebook to nurture future digital talents by offering different learning opportunities for students from HKUST and other local and global universities.”

Prof. Erwin HUANG (Middle) shares his insight on the future of work in a panel discussion at the launching ceremony. 

Meanwhile, Facebook will also launch a “Digital Marketing Master Class for NGOs” with The Hong Kong Council of Social Service Institute to equip NGO practitioners with the necessary skills, knowledge and resources to cope with the rising challenges and changing dynamics of the social environment.  Students who complete the workshops and obtain the Facebook certificates may have the opportunities to work together with selected NGOs on their digital marketing campaigns.  

For program enquiries, please contact:
Aki Leung                    
2358 6812                    

For media enquiries, please contact:
Johnny Tam
2358 8556

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