Professor Anirban Mukhopadhyay, BSc, MBA, PhD
Associate Provost (Teaching & Learning)


Professor Anirban Mukhopadhyay assumed the role of Associate Provost (Teaching & Learning) at The Hong Kong University of Science and Technology (HKUST) on September 1, 2020. He joined HKUST in 2004 and is currently the Lifestyle International Professor of Business and Chair Professor of Marketing at the School of Business and Management.

Professor Mukhopadhyay is a consumer psychologist whose research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, with substantive interests including food-related decision making, field experimentation with policy implications, and the interplay of consumption and subjective wellbeing. He served as Editor-in-Chief of the Journal of Consumer Psychology (2018-2020), and has previously served as Co-Editor and Area Editor of the Journal of Consumer Psychology and Associate Editor at the Journal of Marketing Research. He is a past winner of the Early Career Award of the Society for Consumer Psychology and has been recognized as a Young Scholar and an MSI Scholar by the Marketing Science Institute.

Prior to this administrative appointment, Professor Mukhopadhyay served as the Associate Dean (Undergraduate Studies) of the School of Business and Management, in which capacity he led the UG Academic Affairs and Advising Team and task forces and started new initiatives in reviewing and improving the School’s undergraduate programs. He has also served as the Acting Director and Associate Director of PhD/MPhil Programs of the School, the Chair of the School’s Franklin Prize Committee for Teaching Excellence, and Associate Director of the HKUST Institute for Emerging Market Studies (IEMS), among other administrative engagements. He cares deeply about intellectual engagement, holistic development, diversity, and wellbeing, and is proud to serve as the Chair of the University’s Committee on Faculty Diversity and Early Career Support.

Professor Mukhopadhyay was born and brought up in India. He holds a B.Sc. (Hons. in Physics) from St. Stephen’s College, Delhi, an MBA from the Indian Institute of Management Bangalore, and a PhD in Marketing from Columbia University. In addition to HKUST, he has worked at Standard Chartered Bank (1997-1999) and on the faculty of the University of Michigan in Ann Arbor (2007-2009).